Purina Whole Cat Care

Paid Social Pinterest & Meta

Whole Cat Care is a yearly campaign designed to drive awareness of the full line of Purina products. I met with the Pinterest ad team for an all-day brainstorming session. After narrowing down several ideas, my role was to illustrate, animate, and develop the three final creatives run on Pinterest and Meta, with a heavy focus on Pinterest. The creative was successful and resulted in our most successful Pinterest campaign. We had a positive reach in engagement, views, and driving awareness to the full Purina cat portfolio.